Want to Make Your Employees Feel Truly Valued? Don't Do This.

Zynga, the maker of great time-wasters like FarmVille, is obviously brilliant when it comes to motivating customers. Motivating employees? Not so much.

The Wall Street Journal's Justin Scheck and Sayndi Raice yesterday broke a story on an unusual move for a self-described "meritocracy"(note: subscription required for full article). While details and public statements have been few, thanks to the pre-IPO "quiet period", the basic issue is this: As CEO Mark Pincus was preparing for Zynga's public offering, he decided that too many shares had been handed out to too many employees, and asked at least some employees to give at least some of those (unvested) shares back. Or risk being fired (fired workers lose all rights to unvested stock).

Zynga now has about 3,000 employees. The heart of the controversy apparently lies with some early employees who were handed large numbers of shares (rather than paying large salaries, a common move with start-ups), but who are now deemed to have contributed less than later hires (who received fewer shares).

While it's not clear that Zynga has done anything illegal, I would argue with Mr. Pincus' statement of pride in the "ethical and fair way that we've built this company" (entire statement can be found here in a New York Times DealBook piece by Evelyn Rusli).

If I were trying to develop a system to set my employees against each other -- and drive down productivity while everyone sniped at everyone else -- I don't think I could have come up with a better system than this one. As Business Insider's Tom Johansmeyer put it, Mr. Pincus is essentially saying to his employees: "You don't deserve to be rich." (full BI article here)

I don't think this is going to help Zynga's future employee recruiting, either....