Wednesday, May 2, 2012

Get Rid of the Gimmes (redux)

I've written before about the problem of "gimmes" in the medical / pharmaceutical industry (see here and here, for example), but I know that lots of people still have trouble believing that a pen or a coffee cup or lunch for the office can really affect whether doctors will prescribe Drug A or Drug Q.

So I was happy this morning to hear a further discussion of the issue on Connecticut Public Radio's program, "Where We Live" (audio download, here). Should drug company sales reps be allowed to make presentations, for example, to medical students?

Give it a listen; it's a fascinating discussion.

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